In the example below, I’ve used data from Google Adwords to create “CPA” from the Cost / Conv. Conditional formatting in excel allows you to highlight information when your own business conditions are met. Often when businesses are trying to evaluate data in a spreadsheet or table, it can be challenging to determine how individual items/rows are performing at a glance. For weekly reporting however, it can be a drag to pull a report into excel, apply conditional formatting, and distribute it to multiple people on a regular basis. Since Excel was first released for the Mac in 1985 it has become the workhorse for analysts across all industries.
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